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You might not think that the name "Full City Coffee" is a color description. Just as primary colors have a look that is standard throughout the world, coffee roasters have their own color descriptions and standards. All coffees start as "green coffee" before being cooked or properly described as roasted. As roasting begins, the roast color darkens minute by minute. The coffee industry has given some basic roasts color descriptions at these various levels of roast to aid in the taste range descriptions for coffee drinker's of which "City Roast is among them. It is a roast color between "Medium and "Viennese", but not as dark as "French Roast".
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